There are lots of things to look forward to when it comes to Christmas, but it's hard to ignore the financial strains that come with the season. To help you stay ahead of the holiday rush, we've carefully selected the finest and most popular items from the year to create our Christmas gift guide. But that's not all - this thoughtfully curated list, exclusively features pieces priced under $79. Discover the joy of affordable yet stunning Christmas gifts from Alana Maria Jewellery, all priced under $79. Embrace the holiday spirit without breaking the bank whilst finding comfort in quality...

FEATURING MODEL, INFLUENCER & FRIEND OF THE BRAND - KRISTINA MENDONCA Kristina Mendonca, a highly accomplished model and Instagram influencer originating from Sydney, Australia, has left an indelible mark on the fashion landscape for a remarkable span of eight years. Her career has led her on a global journey, encompassing diverse cities across Europe and the United States. Kristina has been an integral part of the AMJ journey right from the beginning, featuring in our very first ever campaign. Over time, she has become a beloved friend of the brand, consistently showcasing AMJ pieces in her everyday attire. Today, we...

FEATURING STYLIST, CONTENT CREATOR & FREELANCE CREATIVE DIRECTOR - SARAH JOHNSON In the evolving world of fashion, there are individuals who effortlessly captivate our attention with their impeccable style and undeniable talent. This month, we are thrilled to announce our muse of the month: Sarah Johnson, a remarkable freelance stylist and content creator hailing from the Gold Coast. Her fashion choices effortlessly blend sophistication, individuality, and a touch of playfulness. Whether she's rocking a timeless ensemble or experimenting with bold, avant-garde looks, Sarah Johnson's fashion sensibility never fails to make a statement. With her unique fashion sense and creative outlook,...

FEATURING MODEL, ACTRESS & FREELANCE CREATIVE DIRECTOR - JENNY WATWOOD. In the vibrant city of Los Angeles, the land of dreams and creativity, we have discovered a true muse who embodies talent, beauty, and an undeniable artistic spirit. This month, we are excited to celebrate Jenny Watwood, a remarkable model, actress, and freelance creative director. With her captivating presence, versatility, and unwavering passion for her craft, Jenny is making waves in the entertainment and fashion industry. We had the pleasure of crossing paths with the beautiful Jenny earlier on in the year as she wondered into our pop-up store on...

Since its highly-anticipated launch in June, the stunning collaboration between Emma Chen and Alana Maria has undoubtedly become a resounding success. Join us as we dive into the behind-the-scenes journey of this remarkable collaboration, from the design process to the shoot day in Byron Bay, culminating in a spectacular launch event at Milky Space Studio in the Gold Coast. DESIGN PROCESS The collaboration began with a shared vision of creating a collection that exuded elegance, femininity, and timeless beauty. For over a year, countless meetings, mood boards, and sketches were exchanged, with both Alana and Emma bringing forth unique ideas...

HELLO NYC Today we fulfilled a lifelong dream. Alana Maria Jewellery is in Times Square.We can't quite believe that our bedroom-born business is gracing the colour lights of Times Square with the beautiful Pia Mance showcasing our latest collection of handmade jewellery.A pinch-me-moment for our entire team but especially for Alana Ellis. The world is at our feet and we cannot wait to continue designing and making jewellery for our global customer base.

Celebrated annually on March 8th, International Women's Day is a day to recognise and celebrate the achievements and activism of women while acknowledging the challenges face - particularly that of gender equality, reproductive rights, and violence and abuse against women.

As a female-founded and self-made business, Alana Ellis, aged 25, has an inspiring story of success that deserves celebration. So this IWD we wanted to applaud our achievements as a business and say thanks to the women who are the working force behind AMJ.