AMJ Journal

Permanent bracelets have quickly become one of the most talked about jewellery experiences. Instead of fastening a clasp every day, the bracelet is permanently closed around your wrist with the latest technology in jewellery welding. The result is a permanent bracelet that becomes part of your everyday jewellery. Simple, minimal, and forever. Whether you are marking a milestone, celebrating a friendship, or simply adding something special to your jewellery collection, a permanent bracelet offers a different approach to jewellery. It is not just something you buy. It is something you experience. Our permanent bracelet appointments are available in Bondi Junction,...

Why Personalised Jewellery Is Having a Moment Personalised jewellery has quietly become one of the most wearable trends in modern style. Not because it is flashy, but because it feels personal. A single letter necklace or a simple initial bracelet can say something about you without needing to explain it. Instead of bold statement pieces, people are choosing jewellery that feels connected to their identity. A letter that represents your name. Someone important to you. A small detail that makes your everyday jewellery feel considered. The appeal is its subtlety. Personalised jewellery does not dominate your outfit. It blends into...

Muse of the Month: Sangeeta Kocharekar This month we’re featuring Sangeeta Kocharekar, a freelance writer and content creator based in North Bondi. With a background in editorial and a sharp eye for personal style, Sangeeta approaches fashion with intention, wearing and rewearing pieces in a way that feels considered and real.     What’s your favourite Alana Maria piece and why?The Box Chain Necklace. A sales associate at the Bondi Junction store was wearing it and I loved it straight away. I wear it almost every day, it goes with nearly every outfit. I like that I can wear it...

Muse of the Month: Bella Rychter This month, we’re featuring Bella Rychter, a creative business owner and long-time friend of the brand. Chasing the sun between Bali and Australia, Bella is the ultimate coastal cool girl, channelling simplicity and timelessness in everything she does. What’s your favourite Alana Maria piece and why?My matching Forever bracelet with my partner. I haven’t taken it off since. It was so much fun coming into the Bondi store for Valentine’s Day and making a memory together. What’s a piece of jewellery you can’t live without?The Milos necklace is fine enough to work with every...

Muse of the Month: Anabelle Ussher This month we’re spotlighting Anabelle Ussher, a Sydney-based makeup artist, model and content creator. A close friend of the brand, Anabelle brings energy to everything she does, from layering her favourite AMJ pieces to leading masterclasses and disrupting industry norms through representation. Adored for her aura, her energy and for being quite literally the most beautiful human inside and out, Annabelle inspires us daily, and we’re so honoured to have her as our Muse for September.     What’s your favourite Alana Maria piece and why?It changes all the time but as of late...