ABOUT US

ALANA MARIA JEWELLERY
Handcrafted finery made with intention  
 
I AM BEAUTIFUL. I AM BOLD. I AM WORTHY
 
Dainty but strong, minimalistic yet bold, Alana Maria Jewellery is cultivated on the principles of self expression, empowerment and diversity.
Dreamed and designed in Freshwater, Australia, AMJ pieces are handcrafted to set hearts on fire. Inspired by real experiences rather than trends, every piece and each collection completely embodies the essence of I AM.
Alana Maria Jewellery is a self-taught love label that continues to cement itself as one of Australia’s leading handcrafted jewellery lines. Jewellery that is contemporary, handcrafted to a standard of perfection, and beautifies daily life. Designed to be irreplaceable statement pieces for you, the wearer.
To all the sisters, mothers, daughters, best friends and business women,
YOU are my inspiration.
Allow yourself to become completely hooked on AMJ.
 
THE BRAND


Idea
To enable our muses - modern women - to establish their individuality, identity and style within Alana Maria Jewellery. 
To become a daily ritual. A collection of evocative pieces for everyone - from the young, spirited woman to the more sophisticated ~ anyone can find what they’re searching for. 

Brand driver
Our passion to create pieces that make a statement and amplify individuality.
To offer an extensive collection with an ever-growing, ever-evolving selection of irreplaceable statements pieces designed to wear on their own or to layer up, swap, match & stack.
 
Meet the Founder, Designer & Maker
The face (& hands) behind AMJ handcrafted finery is Alana Maria. A 23-year-old Australian designer & artisan hailing from Sydney’s Northern Beaches.
The Freshwater-based label was founded & created with a vision to capture, shape & express each wearer’s unique style.
I create fine, unique, detailed jewellery which can complement each other in a layered wear, or flatter the individual as statement pieces.
A cult favourite statement for irreplaceable jewellery and finery since 2018, Alana Maria Jewellery is an extension of Alana’s individual style, passions, adventures, & inspirations.
And where would Alana be without the passionate souls who work close to her: An incredible team of talented, diligent and spirited individuals who help hand-make and design the unique styles in the AMJ collections, allowing inspiration and ideas to flow within Alana Maria.
Hand drawn, designed and crafted, each piece has a special place in the heart of its creator and (we hope) its wearer. Every piece is handmade with intention and embodies the essence of ‘I AM’.


I AM BEAUTIFUL. I AM BOLD. I AM WORTHY
YOU are my inspiration. Be your muse.
 
Alana xx