Since its highly-anticipated launch in June, the stunning collaboration between Emma Chen and Alana Maria has undoubtedly become a resounding success. Join us as we dive into the behind-the-scenes journey of this remarkable collaboration, from the design process to the shoot day in Byron Bay, culminating in a spectacular launch event at Milky Space Studio in the Gold Coast. DESIGN PROCESS The collaboration began with a shared vision of creating a collection that exuded elegance, femininity, and timeless beauty. For over a year, countless meetings, mood boards, and sketches were exchanged, with both Alana and Emma bringing forth unique ideas...

HELLO NYC Today we fulfilled a lifelong dream. Alana Maria Jewellery is in Times Square.We can't quite believe that our bedroom-born business is gracing the colour lights of Times Square with the beautiful Pia Mance showcasing our latest collection of handmade jewellery.A pinch-me-moment for our entire team but especially for Alana Ellis. The world is at our feet and we cannot wait to continue designing and making jewellery for our global customer base.

Celebrated annually on March 8th, International Women's Day is a day to recognise and celebrate the achievements and activism of women while acknowledging the challenges face - particularly that of gender equality, reproductive rights, and violence and abuse against women.

As a female-founded and self-made business, Alana Ellis, aged 25, has an inspiring story of success that deserves celebration. So this IWD we wanted to applaud our achievements as a business and say thanks to the women who are the working force behind AMJ.

(THE AMJ WAY) Byron Bay, the sun kissed town located on the far north coast of NSW. Byron is considered one of Australia's national treasures, known for its beaches and rainforests, it is also home to our second Alana Maria Jewellery store. Whether you are after adventure, relaxation, or a cultural escape, Byron Bay is the perfect destination to enjoy a well-deserved getaway. Nestled in the heart of the town, you can find our boutique, a delightful addition to the bustling streets filled with cafes, restaurants and stores. Whether you're a local or a tourist, there's something for everyone so...

A VISION BECOMES REALITY From the drawing board to you, follow the journey of our jewellery and discover how a vision becomes a reality. Welcome to the world of Alana Maria, where the beauty of handcrafted jewellery comes to life. Designing an Alana Maria piece is a labour of love and with a strong focus on craftsmanship and attention to detail, each piece is designed to inspire and made to last. In this blog, we will explore the journey of Alana’s designs from the drawing board to the shelf and finally to you.   The Sketch Board   All of...