AMJ Journal

  Step into the world of meaningful gifting with our curated selection of engraved jewellery pieces. Designed to be more than just beautiful accessories, each item in our engravable collection offers a unique, personal touch—perfect for those wanting to gift something truly special. At Alana Maria Jewellery, we believe that a thoughtful engraving transforms jewellery into a cherished keepsake, turning each piece into a personal expression of love and sentiment. From delicate letter necklaces to timeless gold bracelets and classic rings, each item in this collection can carry a message that makes it unforgettable. There’s no better way to say...

FEATURING STYLIST, CONTENT CREATOR & FREELANCE CREATIVE DIRECTOR - SARAH JOHNSON In the evolving world of fashion, there are individuals who effortlessly captivate our attention with their impeccable style and undeniable talent. This month, we are thrilled to announce our muse of the month: Sarah Johnson, a remarkable freelance stylist and content creator hailing from the Gold Coast. Her fashion choices effortlessly blend sophistication, individuality, and a touch of playfulness. Whether she's rocking a timeless ensemble or experimenting with bold, avant-garde looks, Sarah Johnson's fashion sensibility never fails to make a statement. With her unique fashion sense and creative outlook,...

FEATURING MODEL, ACTRESS & FREELANCE CREATIVE DIRECTOR - JENNY WATWOOD. In the vibrant city of Los Angeles, the land of dreams and creativity, we have discovered a true muse who embodies talent, beauty, and an undeniable artistic spirit. This month, we are excited to celebrate Jenny Watwood, a remarkable model, actress, and freelance creative director. With her captivating presence, versatility, and unwavering passion for her craft, Jenny is making waves in the entertainment and fashion industry. We had the pleasure of crossing paths with the beautiful Jenny earlier on in the year as she wondered into our pop-up store on...

Since its highly-anticipated launch in June, the collaboration between Emma Chen and Alana Maria Jewellery has quickly become a favourite. This partnership has brought to life a collection that combines timeless elegance with a coastal influence. Join us as we take you behind the scenes of this incredible journey, from the design process to the shoot day in Byron Bay, leading up to a memorable launch event at Milky Space Studio on the Gold Coast. DESIGN PROCESS The Emma Chen x Alana Maria collection began with a vision: to create jewellery that embodies elegance, femininity, and classic beauty. For over...

HELLO NYC Today we fulfilled a lifelong dream. Alana Maria Jewellery is in Times Square.We can't quite believe that our bedroom-born business is gracing the colour lights of Times Square with the beautiful Pia Mance showcasing our latest collection of handmade jewellery.A pinch-me-moment for our entire team but especially for Alana Ellis. The world is at our feet and we cannot wait to continue designing and making jewellery for our global customer base.

(THE AMJ WAY) Byron Bay, the sun kissed town located on the far north coast of NSW. Byron is considered one of Australia's national treasures, known for its beaches and rainforests, it is also home to our second Alana Maria Jewellery store. Whether you are after adventure, relaxation, or a cultural escape, Byron Bay is the perfect destination to enjoy a well-deserved getaway. Nestled in the heart of the town, you can find our boutique, a delightful addition to the bustling streets filled with cafes, restaurants and stores. Whether you're a local or a tourist, there's something for everyone so...

A VISION BECOMES REALITY From the drawing board to you, follow the journey of our jewellery and discover how a vision becomes a reality. Welcome to the world of Alana Maria, where the beauty of handcrafted jewellery comes to life. Designing an Alana Maria piece is a labour of love and with a strong focus on craftsmanship and attention to detail, each piece is designed to inspire and made to last. In this blog, we will explore the journey of Alana’s designs from the drawing board to the shelf and finally to you.   The Sketch Board   All of...