Jewellery Care

How to Store:

To keep your Alana Maria jewellery looking its best, proper storage is key. Each online and in-store purchase comes with a soft fabric pouch, which we recommend for general or travel use. While our branded boxes are perfect for gifting, they’re not intended for long-term storage.

For optimal preservation, we recommend storing your jewellery in a cool, dry place away from direct sunlight and moisture. The most effective way to prevent tarnishing, particularly for sterling silver and gold-filled pieces - is to store them in a plastic ziplock bag or an airtight container. Thoughtful storage helps preserve the beauty and longevity of your jewellery collection.

How to Care:

Alana Maria Jewellery pieces are crafted, using only high-quality materials including Solid Yellow Gold, White Gold, Gold-Filled, and Sterling Silver, often adorned with Freshwater Pearls , Australian Opals, Sapphires and diamonds. 

Due to the delicate, artisanal nature of our designs, each piece requires mindful care to preserve its beauty and longevity. We recommend avoiding direct contact with harsh chemicals such as perfumes, lotions, chlorine, and fake tan, and removing your jewellery before swimming, showering, or exercising to prevent unnecessary wear, tarnish, or scratching. 

To maintain the condition of your piece over time, we suggest following the specific care guidelines tailored to the materials used in its craftsmanship.

Solid Gold
Alana Maria’s Solid Gold pieces are crafted to last a lifetime and will not tarnish in the shower or ocean. However, due to the purity of this metal, it is naturally more delicate. To protect your piece from scratches or damage, we recommend storing it in the soft fabric pouch provided with your purchase. This ensures a dry, protected environment and keeps your jewellery safe when not in use.

Gold-Filled
Gold-filled jewellery is designed for durability, but proper storage is key to maintaining its finish. Avoid storing your gold-filled pieces in wooden boxes, as the oils in the wood can cause corrosion over time and highlight solder joins. Instead, always store your jewellery in the Alana Maria fabric pouch supplied with your purchase, or an airtight container or plastic ziplock bag, which offers a safe, non-reactive space that helps preserve its shine and structure.

Sterling Silver
Sterling silver naturally oxidises over time, especially when exposed to air and moisture. Wearing your silver jewellery often can help slow this process, as the oils from your skin provide a natural barrier. When you're not wearing it, store your silver pieces in the fabric pouch provided, or an airtight container or plastic ziplock bag,  to limit exposure to air and light. This helps prevent tarnish and keeps your silver bright and polished.

Freshwater Pearls
Pearls are especially sensitive to water, chemicals, and humidity. If your Alana Maria piece features freshwater pearls, always remove it before swimming or showering to avoid discolouration caused by moisture building up in the drilled holes. For long-term storage, place your pearl jewellery in the soft fabric pouch we provide, keeping it dry and protected from environmental damage.

AMJ Forever

For AMJ Forever, our in-store jeweller will provide you with a polishing cloth that allows you to clean your piece easily while it is attached to your wrist or ankle. Avoid using any chemicals, such as perfume or fake tan, and to ensure longevity, minimise contact with water, particularly if you’ve designed your Forever bracelet with pearls.  

Cleaning Your Jewellery

Regular cleaning is essential to maintain the beauty and longevity of your Alana Maria jewellery. Over time, dirt, oils, and chemicals can build up and negatively interact with the metals, potentially causing damage or dullness. 

For at-home care, we recommend soaking your piece in warm, soapy water and gently brushing it with a very soft toothbrush to remove any residue. After cleaning, pat dry with a soft cloth to avoid scratches. Jewellery polishing cloths are also available for purchase in-store and online - perfect for maintaining your piece’s shine.

For a deeper clean, Alana Maria provides a complimentary in-house cleaning service for all our jewellery pieces. Simply visit us in-store or contact our team via email to have your jewellery professionally polished by our specialists, restoring its brilliance and keeping it looking as good as new.