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Since its highly-anticipated launch in June, the collaboration between Emma Chen and Alana Maria Jewellery has quickly become a favourite. This partnership has brought to life a collection that combines timeless elegance with a coastal influence. Join us as we take you behind the scenes of this incredible journey, from the design process to the shoot day in Byron Bay, leading up to a memorable launch event at Milky Space Studio on the Gold Coast.
DESIGN PROCESS
The Emma Chen x Alana Maria collection began with a vision: to create jewellery that embodies elegance, femininity, and classic beauty. For over a year, Emma and Alana worked closely, exchanging sketches, mood boards, and unique ideas that would shape the collection into something truly special. The collection is deeply influenced by Emma’s personal style, favouring fine gold jewellery and freshwater pearls.
To source the perfect materials, Alana embarked on a dedicated sourcing journey, finding stunning teardrop-shaped pearls as well as beautiful asymmetrical seed pearls. The result? A collection that celebrates feminine charm with a coastal twist. Gold earrings, pearl earrings, and bracelets in this collection capture the unique artistry and craftsmanship that Emma and Alana envisioned.
Explore more of our gold jewellery and earring stack options to find pieces that blend effortlessly with this elegant, coastal-inspired aesthetic.
SHOOT DAY
To showcase the jewellery’s timeless appeal and coastal influence, Emma collaborated with our team to select Kings Beach in Byron Bay as the backdrop for the photoshoot. The sunrise offered a stunning natural setting that highlighted each piece’s elegance. Captured by talented photographer Krysta Atkinson, the shoot captured the balance of natural beauty, coastal charm, and sophisticated design.
From gold hoops to bracelets, each piece shone in the sunlight, and Emma’s style and grace brought the collection to life. The photos reflect the aesthetic harmony of Emma’s creativity and Alana’s design expertise, showcasing how each jewellery piece can be seamlessly integrated into an effortless, coastal lifestyle.
Explore our collection to add a touch of coastal elegance with pearl earrings or a gold bracelet.
LAUNCH EVENT
The culmination of months of work and collaboration was celebrated with a grand launch event at Milky Space Studio in the Gold Coast. The space was transformed into an enchanting venue, featuring beautiful floral arrangements, a selection of fresh pastries, and a curated display of the collaboration’s jewellery pieces. A gifting suite and a permanent bracelet jewellery bar offered guests an interactive experience, allowing them to explore custom designs and unique styles firsthand.
Fashion influencers, industry professionals, and special guests mingled at the event, appreciating the beauty and detail of each piece in the collection. The launch event not only showcased the elegance of the Emma Chen x Alana Maria collection but also celebrated the artistry and passion that went into its creation.
For those inspired by Emma’s style, explore our earring stacks, gold earrings, and letter necklaces to add a touch of the collaboration’s timeless elegance to your own jewellery collection.
